There has been a ton of Hasbro Marvel Legends news released in the past few days, but this one was a genuine surprise to me! It looks as though GameStop’s next ad lists a new Logan variant as part of a weekly Marvel reveal and preorder promotion that they are starting now.
Logan hasn’t gone up for preorder yet, however, you can keep checking the link provided on the ad which has a bunch of new Marvel product.
Also, besides the cowboy hat, he also appears to have bone claws. So it is likely he’s based on this:

Thanks to my buddy @Venom0wl for the reference material!
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