Since Bridge Direct announced that they the master toy license to do action figures for The Hobbit, we have all kind of been in a holding pattern waiting to see what they had in store. They weren’t exactly a household name for most of us. The only reassurance we had was that they told us they were well aware of what Toybiz did and were looking to go in that direction as well. The other assurance was that they make excellent Justin Bieber dolls.
So while they had two things going for them, we hadn’t seen anything until now. So without further ado, I present to you Bilbo, Gandalf the Grey, and Thorin Oakenshield:
So what do you all think? I think they look pretty close to what Toybiz did so I will give them that. I’d like to see some stronger face sculpts, but at the same time it is early and this looks to be Bridge Direct’s first foray into the licensed movie action figure market. There is definitely potential here.
There will be both a 6″ line and a 3 3/4″ scale line. The 3 3/4″ scale line will concentrate on large battles, vehicles, beasts, etc.
Also the SDCC exclusive Invisible Bilbo now has some snazzy packaging: