SDCC 2012: Mattel Schedule of Events

Mattel posted a schedule of their sponsored events to Mattycollector earlier, just wanted to catch everyone up.  Of course the most important one will be Mattypalooza starting at noon on Friday July 13.  It’s going to be epic, or so we are all hoping it will be.  Time to show off that Ram-Man that is going to make us all buy seven subscriptions next year.  Also we get to see the new Back ot the Future (I’m making this up from my own speculation) line!

Here is the official word from your favorite website:

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If you’re one of the lucky ones attending SDCC this year, we’ve got more events than ever! To help you track all the awesomeness awaiting you, just print out this schedule and bring it with you.

Not going? You can still stay up on all the announcements by checking our Fan Forums for live updates during the show all weekend and in the News section on on Monday, July 16th. And if you want email reminders when new products become available, click here.

First up, here are the Mattel-sponsored events:

Thursday July 12, 11:30am – 12:30pm Room 24ABC
Mattel and WWE®: Get in the Ring!
If you want to talk about Mattel’s WWE® action figures with some of the top WWE Superstars then don’t miss a minute of this exciting panel! Be the first to get a sneak peek at upcoming products and hear exciting announcements about the 2013 line. Join your favorite WWE Superstars, Mattel toy designers Bill Miekina and Derek Handy, and Mattel’s Enrique Ruvalcaba, Director of Marketing, for an action-packed Q&A!

Friday July 13, 12 noon – 1pm Room 25ABC
Mattel Presents: Mattypalooza 2012!
Masters of the Universe® Classics, DC, Ghostbusters™, Voltron® and more! This year’s Mattypalooza will be bigger and better than ever! Get all the latest info on your favorite Mattel collector lines, like Masters of the Universe® Classics, DC Universe™, Ghostbusters™, and a brand new mystery line from! For all the insider intel, don’t miss the Q & A with Mattel toy designer Ruben Martinez, Mattel brand manager Scott “Toy Guru” Neitlich and special guests The Four Horsemen. It’s the place to be for the world premiere of tons of new toys and collectibles, including the unveiling of the 30th Anniversary MOTU Create a Character contest winner!

Friday July 13, 2pm Mattel Booth #30129
MOTU 30TH Anniversary Costume Contest
If you’ve been to SDCC, then you know one of the best things about it is checking out everyone in their most outrageous cosplay. For fans attending in 2012, show up in a MOTU costume and your hard work could be rewarded with a complimentary 2013 Club Eternia® subscription! Click here for all the details.

Friday July 13, 3pm – 4pm Room 4
Mattel and DC Comics™: A Heroic Partnership
Fans of Mattel’s popular DC toy lines will find out all the latest news, sneak peeks, and behind-the-scenes scoop on their favorite Mattel/DC action figures, including the upcoming The Dark Knight Rises film, kid and collector releases from Batman™, and more. Get a look at how a toy line is created and participate in the Q&A with a special panel of Mattel toy team members!

Saturday July 14, 9am Mattel Booth #30129
Win a Signed Batman™ or Superman™ Figure!
You could win a DC Universe Retro-Action® Batman™ or Superman™ figure signed by Robot Chicken creators Seth Green and Matt Senreich, and Geoff Johns from DC Universe! Just come to the Mattel booth when the show opens at 9:00am on Saturday July 14 to get a ticket for the drawing, then return at 12:30 p.m. to see if your name is drawn.  Seth, Matt and Geoff will all be in the booth live, so don’t miss the chance to meet them! You must be present to win.

And here are two panels sponsored by our friends at Voltron and Read closely and you’ll notice a familiar name on both panels (*cough* Scott Neitlich):

Thursday, July 12, 1pm Indigo Room, Bayfront Hilton Ballroom
Voltron®: Form Blazing Fans!
The classic animated TV series and toys which introduced the world to wild robot lions and a giant combining hero returns to SDCC! Join us as we celebrate Voltron memories from some the Defender’s biggest fans like Alex Albrecht (Diggnation, Project Lore podcast), Rob Bricken (, Clare Grant with Team Unicorn (Geek and Gamer Girls) and other secret celeb guests! Plus an update on the live action movie produced by Atlas Entertainment (The Dark Knight Rises), exclusive comic book reveals and announcements from VIZ Media with Traci Todd (Senior Editor – VIZ Media), Brandon Thomas (writer, Voltron – Dynamite Entertainment), and Voltron Classics toy info from Mattel’s Scott Neitlich (Marketing Manager, as we raffle off BIG Voltron prizes! Come “Form the Head” with Voltron and be ready to share YOUR own Voltron story!

Saturday July 14, 6:30pm-7:30pm Room 8
AFI’s Behind the Plastic: Action Figure Insider Live 2012
Once a year, fans can get the inside scoop on the action figure lines they love and answers straight from the people who make them. We have assembled a panel of industry leaders from every corner of the toy world, from companies large and small to discuss the state of the hobby and answer your burning questions. They’ll talk about the difference between being the licensor vs. the licensee, the “kickstarter” phenomenon of funding toys before they go into production, how to keep up with the editorial side of a property, tips on how to break into the toy industry, and much more! We might even give away a toy or two in the process. Moderator Daniel “Julius Marx” Pickett from is joined by Jesse Falcon (Director of Merchandising for Disney/Marvel brands), Jim Fletcher (Design Director – Creative Services, DC Entertainment), Jason Lenzi (CEO, Bif Bang Pow), Jerry Macaluso (President, Pop Culture Shock Collectibles), Scott Neitlich (Marketing Manager, Mattel), Brian Stevenson (Co-Owner, Designer SpyMonkey Creations), Chuck Terceira (Director, Diamond Select Toys and Collectibles), Jeff Trojan (Vice President, Marketing Playmates Toys, Inc.) and David Vonner (Director of Product Design, Kasual Friday).


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