Hasbro brought it this year with Marvel Legends. I was honestly just expecting to see them go over what we knew was already planned for 2015, and maybe confirmation of Ant-Man. Instead we got the entire reveal of Avengers wave 3, Ant-Man, Spider-Man wave 2, and a bunch of exclusives. The way this year is shaping up we may see the biggest quantity of Marvel Legends releases since the beginning. That’s quite impressive for a fifteen year old action figure line. It’s impressive for ANY action figure line!
So how did Hasbro turn Marvel Legends around?
If you’ve read message boards the past 5-6 years you would have thought Hasbro was intent on killing the Marvel Legends brand. However, I feel that they did one simple thing that turned it all around. Remember (especially back in the Toy Biz days) when we would groan at the news of a movie figure being in a wave? Hasbro has made it so we actually WANT those figures in each wave. They seem to have found a nice synergy with both movie and comic based figures. Now that we get 2 – 3 movies per year it keeps those themed Marvel Legends waves relevant, and the fans aren’t all that upset over getting a few new movie figures with the rest.
That’s my theory anyway, so lets take a look at our pictures from the showroom:
How about that Hulkbuster? Rhino? This year is going to be incredible!
Since not every figure announced was actually on the show floor so lets take a look at the various lineups:
Avengers Marvel Legends Wave 2: (Spring 2015)
Age of Ultron Captain America
Age of Ultron Hulk
Age of Ultron Iron Man Mark 43
Build-A-Figure: Movie Thanos
Avengers Marvel Legends Wave 3: (TBD)
Marvel Now Iron Man
Build-A-Figure: Hulkbuster Iron Man
Spider-Man Marvel Legends Wave 1: (Out now!)
Spider-Man Marvel Legends Wave 2: (TBD)
Chameleon (Includes JJJ and Hammerhead head)
Ant-Man Marvel Legends: (Spring 2015)
Bulldozer (Finally we complete the Wrecking Crew!)
Grim Reaper (New mid-sized body)
Build-A-Figure: Movie Ultron
Exclusives: (Spring 2015)
Target – Hulk, Ultron, and Vision three-pack
Toys ‘R’ Us – Agent Coulsen, Maria Hill, and Nick Fury three-pack
Amazon – Age of Ultron Thor, Bruce Banner, Hawkeye, and Black Widow four-pack